Let’s say you’re in Times Square – maybe stalking the Naked Cowboy or waiting at TKTS for discounted Broadway tickets or avoiding the advances of aggressive comedy show sellers (ALWAYS say “hell no” to those guys!) – anyway, there you are, at the Crossroads of the World when your sweet tooth demands attention. You want a treat. No, you NEEEEED a treat. And navigating your way through that massive crush of people certainly means you DESERVE a treat!
What to do?! Where to go!? Take a moment. Breathe. I want to offer you a lifeline before you make a desperate run for the touristy Hershey Store or the overpriced M&M Store ($14 for a bag of M&Ms…really???). There are – thank god! – more decadent options around here. You’re welcome, darlings.
Schmackary's: I could call this simply a “cookie shop” but that would be a massive understatement. I mean, it IS a shop. And they DO make cookies. But these cookies are laced with magic and sunshine and one is even topped with s’mores! Because who doesn’t love a cookie smothered in s’mores? This little shop bakes it’s ass off and truly qualifies as some of the most scrumptious cookies in the history of cookies.
Carlos Bakery: If you own a television you probably recognize Buddy Valastro, aka the “Cake Boss”, and his magnificent confectionary creations. The owner of Carlo'ss Bakery, a family-run shop in New Jersey, hit it big when the TLC Network offered him a reality show in 2009. Since then, crowds rushed to NJ to sample his delectable desserts and, thanks to the bakery’s huge success, he’s spun off to a second store in Manhattan. Yes, it’s touristy. Yes, it’s crowded. But the Cake Boss hasn’t lost his ability to whip up some seriously sinful sweets.
Amy’s Bread: I’ve been hitting up this little bakery for nearly a decade to indulge in ooooh, so gooooood handmade cupcakes. They are spongy, sweet, buttery, and simply perfect. Amy’s also offers delicious breads, pastries, cookies, and cakes. I might have to go there now. Right. Now.
Donna Bell’s Bake Shop: It might be in New York City, but this tiny shop is sprinkled with serious Southern charm and oh-em-gee, it's is PURE heaven. I'd say one of my favorite sweet spots in New York! Pauley Perrette, who plays Abby on the hit show NCIS, owns this delectable bake shop (in NYC, a celeb connection doesn’t hurt!). Anyway, it’s brimming with fresh, homemade goodies and even offers sweet tea! It’s truly an absolute hidden gem and, selfishly, I hope it stays that way so alllllll those Turtle Scones can be allllllll mine.
Junior’s: Ok, I realize that fellow NYers might argue with my inclusion of a chain restaurant. But (but, but!) hear me out. Despite the crush of tourists, the crazy atmosphere, the nauseating cheesiness of it all…they offer damn good cheesecake. Seriously. It’s worth running the gamut for a slice of that silky goodness.
Donna Bell's Bake Shop
301 West 49th Street | New York, NY | Tel: 212-582-8463